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Blink
identity
2025
[team]
Creative Director — Alexander Nazarov, Art Director — Dmitry Syrpin, Designer — Daria Trifonova 3D, Motion — Grigory Gushchin
[info]
Blink is a location sharing application that allows users to see their friends on the map in real time, and also includes a messenger and checkouts.
The main task of rebranding was to update the visual style and reinforce the brand identity. Blink users are called "Stars", so the app has become a star. We decided to abandon the childish of previous versions and give the character a bolder, more daring character. The idea was to create a unique and memorable image that would better reflect the audience and modernity of the application. To find a new visual concept of the character, we turned to the MidJourney neural network.
