x5 idea

X5 Idea is a program for nurturing innovators at X5 Group, consisting of three interconnected services: an accelerator, a community, and a center of expertise. For this multidisciplinary project, we developed a comprehensive identity system based on the principle of a communicative constructor—all style elements have a flexible and adaptive structure that can change form, color, and typography to suit different content. The font and color scheme are directly related to the main X5 Group brand, which directly associates the project with the parent company.