+ 7 982 938 82 13
liteshopme@gmail.com
siberia, tyumen, sacco 35
Brand design studio. We design Identity Systems, Brand / Corporate, Visual communications, Positioning strategies. We keep simplicity at the center of everything we create. Strategic solution goes ahead, leading to story-telling impressions and emotions. We create a visually comfortable environment for each project. A few simple principles make our work effective. They're quality, conciseness, emotion.

Part of the team are people who are ready to change the visual environment and are aware of the importance of every detail. People with their own characters, ambitions and plans. A common philosophy about simple and conscious work and life.

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New Regions
New Regions build and repair industrial, administrative and residential buildings and structures throughout the Far East. The product is a constructed or renovated building or space: residential, industrial or administrative. An experienced team and efficient processes for implementing construction projects in remote regions of the Far East with complex logistics — this is a marker of the company's reliability.

Brand Platform / Visual identity / Communication
Client: New Regions / Khabarovsk 2020
The drawing grid served as the main element of the corporate style. The brand also received its own mascot — a builder in the form of the hieroglyph Dai, which translates as bold, reliable. It is intended to show the concern and humanity of the company.
Blurred photographs have become a distinctive element of the identity. Sophisticated and natural gradients reflect the multifaceted nature of the Far East and North.

Client: New Regions / Khabarovsk 2020
Design: Dmitry Syrpin
Maria Bushueva
Strategy: Alexandr Nazarov