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New Regions
New Regions build and repair industrial, administrative and residential buildings and structures throughout the Far East. The product is a constructed or renovated building or space: residential, industrial or administrative. An experienced team and efficient processes for implementing construction projects in remote regions of the Far East with complex logistics — this is a marker of the company's reliability.

Brand Platform / Visual identity / Communication
Client: New Regions / Khabarovsk 2020
The drawing grid served as the main element of the corporate style. The brand also received its own mascot — a builder in the form of the hieroglyph Dai, which translates as bold, reliable. It is intended to show the concern and humanity of the company.
Blurred photographs have become a distinctive element of the identity. Sophisticated and natural gradients reflect the multifaceted nature of the Far East and North.

Client: New Regions / Khabarovsk 2020
Design: Dmitry Syrpin
Maria Bushueva
Strategy: Alexandr Nazarov