+ 7 982 938 82 13
liteshopme@gmail.com
siberia, tyumen, sacco 35
Brand design studio. We design Identity Systems, Brand / Corporate, Visual communications, Positioning strategies. We keep simplicity at the center of everything we create. Strategic solution goes ahead, leading to story-telling impressions and emotions. We create a visually comfortable environment for each project. A few simple principles make our work effective. They're quality, conciseness, emotion.

Part of the team are people who are ready to change the visual environment and are aware of the importance of every detail. People with their own characters, ambitions and plans. A common philosophy about simple and conscious work and life.

вконтакте / behance /
instagram
Orthoboom
A unique, modern and honest brand of smart orthopedic shoes for kids and adults. Extensive experience and high-quality approach allows the project to remain relevant and transmit European values in creating a quality product and empathic service. A large professional team creates opportunities for the harmonious development of each child, making life easier for parents, reducing the complexity of choice and taking responsibility for organic and healthy development.

Brand Platform / Visual identity / Communication / Illustrations
Client: Orthoboom / Moscow 2021
High-quality, environmentally friendly and durable materials from which Orthoboom shoes are made, as well as the presence of a toe cap in most models, not only extends the life of the shoe, but also protects the foot in the event of a collision with unidentified objects. European ambitions and impeccable reputation stimulate the project to continuous improvement in research activities, as well as in the development of unique technological developments. development of unique technological developments.
According to the test results for 9 months of using orthopedic shoes in children:
— Walking speed doubled
— 30% improved jogging function of the foot
— Equilibrium stabilized by 35%
— Gait is twice as stable
— The deviations of the pelvic girdle decreased three times
Client: Orthoboom / Moscow 2021
Design: Maria Bushueva
Illustrator: Anna Zhuravlava
Strategy: Alexandr Nazarov