+ 7 982 938 82 13
liteshopme@gmail.com
siberia, tyumen, sacco 35
Brand design studio. We design Identity Systems, Brand / Corporate, Visual communications, Positioning strategies. We keep simplicity at the center of everything we create. Strategic solution goes ahead, leading to story-telling impressions and emotions. We create a visually comfortable environment for each project. A few simple principles make our work effective. They're quality, conciseness, emotion.

Part of the team are people who are ready to change the visual environment and are aware of the importance of every detail. People with their own characters, ambitions and plans. A common philosophy about simple and conscious work and life.

вконтакте / behance /
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Tyumen City Brand
Tyumen is the city where Siberia begins. Developing, ambitious with European business traditions and Siberian character. People of different social status, cultures and nationalities live here. Already successful professionals and young professionals. Promising scientists, actors, musicians and aspiring street art artists. A city where everyone can start their life, the path of success, self-improvement, traditions, family and keep it in themselves for many years.

Brand platform / Visual identity / Communication
Client: Tyumen government / Tyumen 2020
We have built a creative concept on the principle of a gradient from old to new, from conservative to developing, from classic to modern, using various graphic and visual techniques (fonts, photographs, colors).
We also developed communication: The city where the way begins...

The way of personality. The way of development, self-improvement, success, family...
The way of the profession. The way of an artist, scientist, politician, actor...
Scope way. In sports, science, theater...
The way of culture. The beginning of traditions, Siberia, history.
The recognizable architectural forms of the city have become elements of the corporate identity. Convenient containers for communication are used in advertising, souvenirs and streetwear merchandise collection.

The urban navigation project is based on the historical gradient principle. In the old part of the city and on historical buildings, metal plates with branded antiques are used. In the new quarters, light boxes and signs made of composite materials with modern grotesque typography are used.

Client: Tyumen government /
Tyumen 2020
Design: Dmitry Syrpin
Strategy: Alexandr Nazarov