We have built a creative concept on the principle of a gradient from old to new, from conservative to developing, from classic to modern, using various graphic and visual techniques (fonts, photographs, colors). 
We also developed communication: The city where the way begins...
 
The way of personality. The way of development, self-improvement, success, family... 
The way of the profession. The way of an artist, scientist, politician, actor... 
Scope way. In sports, science, theater... 
The way of culture. The beginning of traditions, Siberia, history.