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okkitt

package
2023
[team]
Creative Director — Alexander Nazarov Designer — Alexander Duginov
[info]

The Okkitt brand offers convenient and modern solutions for caring for your pet. The range of silica gel and tofu litter fillers is hypoallergenic and suitable for animals with sensitive paws. We plan to release toys, dishes, and accessories that will delight pets.

We have created a minimalist and friendly brand and packaging design that conveys a pleasant feeling of lightness and purity. Cute, playful characters in unusual poses add positive associations with the brand, helping it stand out from the competition. Natural colors, such as lavender and sage, are associated with purity and tranquility, reinforcing the perception of Okkitt as an eco-friendly and safe product that fits well into a modern interior without drawing excessive attention to itself, because Okkitt cares not only about pets, but also about their owners.

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